José Cesar Martins Helena Backes
@jcesarmartins @HelenaBackes
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José Cesar Martins
A sociologist graduated at Universidade Federal do Rio Grande do Sul (UFRGS), Martins’ expertise, however, is business creation. Worked as president of Pólo RS development agency from 1997 to 1999, a company responsible for attracting investments to Rio Grande do Sul state, with special notice to the negotiations which brought Dell to the state. In 2000, Martins founded GoDigital, a company focused on software, databases, precision marketing and geoanalysis technology. In 10 years, Martins made GoDigital one of the leading forces in the innovation technology market, as well as an internationally prized business. Martins sold 70% of the company to Arkansas’ Acxiom Corp in 2010, staying in charge until 2011, when he left Acxiom to start Paradoxa. José Cesar has the belief that our scientific brains have all the necessary conditions to reach superior performance whether in California or in any other innovation location. Unlike others who see the scarce production of consistent business initiatives as a symptom of congenital lack of entrepreneurial DNA, José Cesar sees this scenario as a circumstance of the past and not as a limitation to the future. Martins shares the understanding that we have the capability and the scientific-technological skills awaiting for proper ignation. Paradoxa was created to establish a link between the scientific world and the world of global innovation-based business.
Helena Backes
Her curriculum is a real paradox. Bachelor of fine arts, Helena has a large experience in development and implantation of IT systems and is well-recognized for make things come true. In the early 90s she developed the first multimedia kiosk application in the south of Brazil. Was the founder and the COO of three companies: an advertising agency, an online marketing agency and a software company, called GoDigital, focused in marketing products and services which was sold to Acxiom Corp in 2010. At GoDigital, was the responsible for the development of a project for the Brazilian Health Ministry, integrating geospacial and BI solution with health data and census data to better plan the health investment in the country. Resigned as the COO at this company last September and create Paradoxa. Since then have been dedicated to identify new business opportunities, particularly in the tech industry. She is also a birdwatcher and wannabe photographer.
